Toyota Prius now best-selling model(s) in California

by: Sebastian Blanco

We've heard the Toyota Prius jokingly called the State Bird of California, but recent sales data shows that the world's most popular hybrid is, in fact, the best-selling car in the state. Well, the best-selling vehicle line, at least, since the Prius now comes in four variants.

If you add up sales of the Prius Liftback (aka, the regular Prius), the C, V and Plug-In models, you get 46,380 units for the first three quarters of 2012, according to numbers from the California New Car Dealers Association and reported by Bloomberg. That's enough to move the Prius from fourth place last year to first this year in the sales rankings in America's most populous state. In fact, roughly a quarter of the Priuses that Toyota sold in the US were in California. Reports of $5 gallons of gas are relatively recent, but we have to assume that the state's long-time high gas prices are playing a role in pushing the Prius to the pinnacle there. Nationwide, Bloomberg says, the Prius is in seventh place ("by sales volume among car models").

The Prius is already the best-selling car in Japan, and has been for years, even though the Honda Fit has been nipping at its heals. Worldwide, the Prius family was the third best-selling nameplate in the first quarter of 2012, behind the Toyota Corolla and the Ford Focus.

Toyota to use Prius badge on all hybrids?

by: Chris Shunk

Lets do some word association. We'll start with the word "hybrid." We're guessing most of you thought of the Prius -- understandable considering Toyota's dual-powered hatch defined the gas-electric market and accounts for the majority of the segment's sales. The next words are "Synergy Drive." Not nearly recognizable to the average car buyer, and that's a problem according to Toyota dealer Earl Stewart. Stewart told Auto Week that the Synergy Drive badging on the Camry and Highlander doesn't do much for consumers -- let alone brand image -- but a plan was reportedly discussed with dealers during a recent meeting in Las Vegas just might do the trick.

Stewart claims that Toyota is looking to slap the Prius name on a family of hybrid models in the future, and he told AW that the plan would work because, "If somebody says 'I drive a Prius,' everybody knows what he means." Stewart adds that while the Prius name could make its way onto the rear of several vehicles, it won't become its own sub-brand like Scion. Toyota COO Jim Lentz has reportedly been pushing for a multi-vehicle Prius lineup for over a year, but AW reports that the Vegas meeting was the first time the plans were discussed in front of Toyota Motor Sales president Yoshi Inaba and Toyota CEO Akio Toyoda.

It's unclear whether all Toyota-branded hybrids would receive the Prius name, but the move makes sense as most Americans associate the Prius name with hybrids. On the other hand, calling a Camry hybrid the Camry Prius could be as confusing as an Abbott and Costello routine.

Scion iQ headed for America by early 2011 with a few changes

By: Jeremy Korzeniewski

As expected, Toyota's youthful Scion division will indeed get a version of the diminutive iQ for the North American market, possibly by either the end of 2010 as an '11 model or in early 2011 as a '12 model. According to Motor Trend, the car will cost about the same as the Yaris and get the usual modifications for the American market, such as slightly extended bumpers and recalibrated airbags.

Fortunately, the Big Wheels body kit fitted to the conceptual Scion iQ shown off at the New York Auto Show won't come to the States as standard equipment. We're not entirely sure what powerplants Toyota plans to use in the American iQ, but in other markets it's available with three engines displacing between 1.0- and 1.4-liters, and no hybrid iQ is currently planned due to cost and packaging considerations.

Interestingly, MT also reports that the Toyota FT-EV electric car concept from this year's Detroit Auto Show, based on the iQ minicar, will hit the market by 2012. At this time, the Japanese automaker may still be deciding between tried-and-true nickel metal hydride batteries or more powerful but unproven lithium ion units. Regardless, Toyota's aiming for a 50-mile range and an eight-hour recharge from a standard wall outlet.

Toyota releases new EX-grade second-gen Prius in Japan

By: Sam Abuelsamid

Sometime in early 2008, about the time when it became clear that Honda was planning to price its then-upcoming Insight hybrid very aggressively, rumors began to circulate that following the release of the redesigned third-gen Prius, Toyota was considering continuing sales of a de-contented second-generation version in order to compete. Ultimately, Toyota confirmed that plan, although the decision was made to offer the old Prius only in Japan. That model, now labeled as the Prius EX, is going on sale in its home market – mostly to fleet customers – starting June 8.

The EX is only available in black, silver or white with a grey interior (the car shown above is a 2009 U.S. model, as Toyota has not released images of the new model). Dual stage airbags and air-conditioning are standard, but luxury items like hub caps and foglights will now be dealer-installed options. The base price of the Prius EX is about $19,700 at current exchange rates (1,890,000 yen, the exact same base price as the Honda Insight in Japan) and Toyota hopes to sell about 2,000 a month.

Toyota vice-president of communications, Irv Miller, explained to Autoblog that the company opted not to offer this model in the U.S. because updated on-board diagnostics regulations for 2010 would require a significant amount of software development, an investment that would likely negate any savings in offering the older model.

Melbourne 2009: Toyota HC-CV (Hybrid Camry Concept Vehicle)

By: Alex Nunez

Next year, Toyota Australia will begin local production of the Camry Hybrid. To celebrate this (and drum up some PR), Toyota Style Australia has created the HC-CV (Hybrid Camry Concept Vehicle) for the 2009 Melbourne Motor Show. What is that, exactly? Well, it's essentially the recently-updated 2010 Camry Hybrid, gussied up with a custom white paint color, a modified fascia, some snazzy wheels, blue decals and accents, and leather seats that incorporate the Hybrid Synergy Drive wave logo. Strip away the assorted pieces of flair, and you get the production car that's already been unveiled, only with the steering wheel moved over to the wrong side.

Toyota will debut Tundra Work Truck Package in San Diego

By: Jonathon Ramsey

One glaring omission in the range of Tundra trim levels is a stripper model suitable for duty as a basic work truck. Toyota will change all that at this year's San Diego Auto Show (Dec. 31, 2008 to Jan. 4, 2009) when the 2010 Toyota Tundra Work Truck Package debuts. Like any good work truck, a Tundra with the Work Truck Package is decontented enough to guarantee that your employees don't enjoy the drive too much. All the chrome on the Tundra's exterior has been replaced with black plastic, including the front and rear bumpers and grille, the latter of which has been slightly revised with a two-bar design. The side view mirrors are only manually adjustable, the bench seat is upholstered in washable vinyl, the floor is rubber and the dash is all black plastic. Cruise control and remote keyless entry are also gone as standard features. Available on Regular and Access Cab models in standard and long bed configurations with your choice of a V6 or V8 engine, the Work Truck Package will lower the price of your Tundra by as little as $550 and as much as $665. While not exactly the most exhilarating debut this auto show season, Toyota no doubt sees the benefit of broadening the Tundra's appeal to businesses that get their hands dirty.