by: Damon LavrincIt was rumored yesterday and it's fact today: Ferrari's former senior veep for brand management, Dany Bahar has become Lotus' new CEO.
Before taking on the task of road car, after sales, F1 marketing and merchandising for Ferrari SpA, Bahar headed up the Corporate Projects Business team for Red Bull, where Bahar orchestrated the company's F1 program and oversaw the firm's NASCAR operations along with acquiring a few football (soccer) teams.
Bahar takes the reigns from long-time CEO Michael Kimberley who retired from the automaker in July after engineering Lotus' renaissance, particularly in the U.S. In a statement (posted below the fold), Bahar says he, "can't wait to get my plans underway in October." What's the new CEO have in-store? We should have a better idea sometime early next year.
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